Quintain – Wembley Park
Showcasing London's new creative neighbourhood
Context and Objectives
LCA has worked with Quintain on their brief for the redevelopment of Wembley Park since 2016. The 85 acre site, centred around Wembley Stadium, is undergoing one of the UK’s biggest and most significant transformations. LCA advised on the placemaking activity and PR delivery – building on the areas reputation as an iconic events venue to create a destination attracting new visitors, workers and residents.
The LCA Role
LCA has developed and delivered a fully integrated PR and placemaking strategy for Wembley Park. Through this we helped put in place their events and enlivenment strategy, mark major milestones and craft and create PR opportunities to help change perceptions of the area. We have led on their social media and digital strategy and aided the transformation of their digital channels. LCA’s role has been to change outdated perceptions of Wembley Park, to open the area up to new audiences showcasing a new creative neighbourhood in London.
LCA has helped put Wembley Park on the map, as one of London’s most exciting and changing neighbourhoods. The delivery of our PR strategy has seen us secure nearly 500 pieces of coverage about the development. Across the digital and social channels, our strategic guidance and support has seen the channels audience reach significantly grow, whilst delivering a vibrant and active online presence. We have also helped to deliver their events and enlivenment programme including the major Christmas 2017 attraction – dramatically increasing the number of people visiting and experiencing Wembley Park.
“Once viewed simply as the industrial part of town in the shadow of England’s national stadium, the area has undergone rapid development in recent years.”