King's Cross – Social
Driving visitors to an iconic part of London through Social Media
The LCA Role
LCA have worked on King’s Cross since 1999 and since 2012 have supported on the wider placemaking campaign for this iconic destination, through an integrated social and PR programme. LCA manages and runs all of King’s Cross’ social media channels, building up over 30,000 online followers. As part of our role, LCA leads on the always on activity, driving people to explore King’s Cross, as well as campaign ideation and execution, helping to raise awareness of the area and engaging with the right audiences. Alongside this, LCA manages the paid content and influencer engagement.