Kobi joined LCA in September 2022, as an Account Manager working across the Consumer and Lifestyle portfolio with clients including Lendlease and Westfield. Kobi brings over 10+ years’ experience in consumer, lifestyle, and placemaking marketing, across the destination and built environment sectors. Prior to commencing at LCA held tenure at Westfield, QIC Global Real Estate and most recently for Brisbane Economic Development Agency where she led the integrated marketing strategy for The City of Brisbane.
During her time at Westfield and QIC Kobi led the multi-million-dollar marketing strategies for retail re-development projects including Robina Town Centre and Westfield North Lakes and has also worked on notable projects including the 2018 Commonwealth Games and Brisbane 2032 Olympics Announcement.
Kobi has extensive experience across the full marketing spectrum including large scale event activation, brand marketing, social media and influencer strategy, PR, and paid media (traditional and digital). With a passion for research, consumer behaviour and creating strong connections between people and places. Kobi has been recognised as a finalist in the Property Council of Australia and Australian Institute of Marketing Awards multiple times for her integrated marketing campaigns.
Outside of work Kobi can usually be found travelling, sniffing out a great new restaurant to try, enjoying good wine & cheese, watching sci-fi movies, or attending a theatre show!