Toni kickstarted her career in copywriting in pay-per-click marketing building out AdWords campaigns, before she made the swap to social. A trained journalist, she’s always been drawn to the power of words, but her passion for digital was sparked by a keen interest in the rise in social media influencers and the way platforms were shifting to be important vehicles for impacting change.
Before joining LCA, Toni worked on large-scale global social campaigns for an array of clients, ranging from pharma, consumer, to independent charitable organisations.
At LCA she leads on creating paid campaigns and delivering insight-led, tangible digital solutions built on strategy. She is a strong believer in the power of data, so brings her technical experience to her role, focusing on understanding the entire scope of audience behaviour from social ads to out-of-home.
Toni hails from Bahamas, but was educated in both Canada and the UK, before she found home in London. In her free time you can find Toni getting lost in an art gallery, brunching or doing Pilates.